Mars Petcare Nutrition Philosophy


Our nutrition philosophy is central to our strategic purpose to make A Better World for Pets™.


It reflects our respect for pets and the importance of the foods we make. At Mars Petcare we have always taken pet nutrition seriously and in 2010 we constructed our guiding principles for pet food and nutrition.  This philosophy builds on our historical approach and demonstrates our commitment to leading in the world of pet nutrition and care in the future.

Nutrition Philosophy Curve

Pets Needs First

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We put pets needs first and make nutritional foods that they love.

Advance Knowledge

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We advance knowledge in pet nutrition by analysing the latest science, working with independent experts and employing leading scientists.


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We will never compromise on making safe, quality foods using credible and caring science.

Good Feeding

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We actively drive good feeding practices by providing information, education and services.

Owners Needs

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We listen to owners’ needs and wants to provide a wide range of foods to fulfill their pets’ needs.

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